Brand & Product Designer
I'm a designer based in Florida, originally from Kyrgyzstan, with a BFA in Graphic Design from the University of South Florida.
My background is in brand and visual systems, and my curiosity keeps pulling me toward product. How people move through an interface, where they get stuck, and how thoughtful structure makes an experience feel effortless. Being bilingual and bicultural shapes how I design: I think a lot about clarity, accessibility, and designing for people who don't all share the same context.
3 years
Experience
Florida, USA
Location
Available
Freelance
Work Experience
Feb 2025 — Present
Freelance
Graphic Designer
I collaborate with clients to deliver strategic, high-quality design solutions across branding, visual identity, and digital assets. Each project combines creative thinking, careful planning, and attention to detail to achieve impactful and cohesive results aligned with client goals.
Feb 2025 — Present
Freelance
Graphic Designer
I collaborate with clients to deliver strategic, high-quality design solutions across branding, visual identity, and digital assets. Each project combines creative thinking, careful planning, and attention to detail to achieve impactful and cohesive results aligned with client goals.
Jan 2026 — May 2026
University of South Florida Graphic Design Firm
Graphic Design Intern
Competitively selected to join a student-run design firm, partnering with the USF Marketing team to deliver professional visual solutions for external stakeholders. For USF’s Spotlight event (2,000+ attendees across six schools), I led the development of a cohesive visual identity and executed a scalable, multi-channel campaign. I produced 8+ branded assets across digital and large-format platforms, translating strategic objectives into brand-aligned, user-focused design solutions.
Jan 2026 — May 2026
University of South Florida Graphic Design Firm
Graphic Design Intern
Competitively selected to join a student-run design firm, partnering with the USF Marketing team to deliver professional visual solutions for external stakeholders. For USF’s Spotlight event (2,000+ attendees across six schools), I led the development of a cohesive visual identity and executed a scalable, multi-channel campaign. I produced 8+ branded assets across digital and large-format platforms, translating strategic objectives into brand-aligned, user-focused design solutions.
Aug 2024 — Present
Central Asian Student Society (CASS) Organization
Graphic Designer
Developed a distinctive visual identity informed by Central Asian history and cultural context, and executed cohesive event and social media designs to enhance student engagement and ensure clear communication.
Aug 2024 — Present
Central Asian Student Society (CASS) Organization
Graphic Designer
Developed a distinctive visual identity informed by Central Asian history and cultural context, and executed cohesive event and social media designs to enhance student engagement and ensure clear communication.
May 2023 — Aug 2023
WEBSTUFF
Web Design Intern
Designed websites with a focus on clarity, intuitive navigation, and impactful visuals, collaborating with creative teams to turn goals into effective, user-centered solutions. Project balances modern trends with core design principles to deliver engaging, high-performing digital experiences.
May 2023 — Aug 2023
WEBSTUFF
Web Design Intern
Designed websites with a focus on clarity, intuitive navigation, and impactful visuals, collaborating with creative teams to turn goals into effective, user-centered solutions. Project balances modern trends with core design principles to deliver engaging, high-performing digital experiences.
Aug 2023 — Dec 2022
Centre Gallery
Graphic Design Intern
Created promotional materials, including flyers and information sheets, while mentoring peers during exhibition installation and supporting event logistics to ensure smooth execution.
Aug 2023 — Dec 2022
Centre Gallery
Graphic Design Intern
Created promotional materials, including flyers and information sheets, while mentoring peers during exhibition installation and supporting event logistics to ensure smooth execution.
Nov 2022 — Jan 2023
Okuu Consulting
Graphic Designer
Managed the company’s official identity, including logo, icons, and design system, while developing and executing comprehensive social media content plans. Leveraged competitive and market analysis to inform strategic design decisions and ensure all visuals aligned with brand goals.
Nov 2022 — Jan 2023
Okuu Consulting
Graphic Designer
Managed the company’s official identity, including logo, icons, and design system, while developing and executing comprehensive social media content plans. Leveraged competitive and market analysis to inform strategic design decisions and ensure all visuals aligned with brand goals.
Education
Aug 2022 — May 2026
Bachalor of Fine Arts in Graphic Design
University of South Florida, St.Petersburg
GPA: 3.53 Dean’s List (2024–2026)
Aug 2022 — May 2026
Bachalor of Fine Arts in Graphic Design
University of South Florida, St.Petersburg
GPA: 3.53 Dean’s List (2024–2026)
Skills
Branding
Packaging
Web Design
Print Design
Product Design
HTML & CSS
Testimonials
She translates complex healthcare concepts into clear, cohesive brand systems. Her strategic thinking, attention to detail, and responsiveness made her a strong contributor to our medical clinic branding initiatives.
Malika Kanatbek K.
Lead Product Designer at Stanford University
She combines technical skill with strong usability thinking. She translates design concepts into functional, well-structured websites while applying modern UI patterns and core design principles.
David Watts
Professor of Instruction of Graphic Design at University of South Florida
Erma was competitively selected for our student-run design firm and partnered with USF Marketing on high-visibility projects. She managed complex deliverables with professionalism while maintaining strong brand integrity.
Jennifer Yucus
Associate Professor of Graphic Design at University of South Florida
Erma approaches design with ambition and discipline. Her growth mindset, strategic curiosity, and commitment to refining her UX thinking position her strongly for a career in brand and product design.
Alan Toleu
Product Designer 2 @ Cox Automotive
